Why I Didn’t Want to Build Just Another Agency

People often ask me why the world needs another localization company. And honestly? It doesn’t.

There are already thousands of agencies. They are fast. They are cheap. They can translate a million words into fifty languages by next week.

I didn’t start InAnyLanguage to compete with them. I started it because I spent years watching a specific tragedy repeat itself.

I have spent my career operating between cultures—watching European innovators try to crack the Asian market, and Asian tech giants try to find their footing in the US.

I remember sitting in meetings where everyone did everything “right.” The strategy was brilliant. The budget was huge. The translations were linguistically perfect. But the launch failed.

Why?

Because the strategy was decided in a boardroom in London or Seoul, and the “local team” was treated like a vending machine: Insert English, extract German.

I realized that we were building factories when we should have been building bridges.

The Gap Between Control and Chaos

For a long time, I wrestled with this problem.

If you give total control to a central HQ, you lose the local soul. Your brand sounds like a robot. But if you give total freedom to fifty local vendors, you lose control. You get chaos.

I knew there had to be a way to have both.

I wanted to build a company that respected the local expert—the person in Sofia or Tokyo who actually knows what the customer feels—but gave them the power of a global enterprise.

Finding the Backbone (Why Infrastructure Matters)

This wasn’t just a philosophy; it was an engineering problem. I realized that you cannot run a company like this on emails and spreadsheets. You need a nervous system.

This is why we acquired Villam and integrated the NaVi Operating System.

I didn’t buy this technology just to make our workflows faster. I bought it because it was the only way to make my vision of a “Local-First” world actually work.

It allows us to say to a local partner in Bulgaria or Korea: “You know the market. You lead the strategy. We will provide the infrastructure, the finance, and the tech so you can fly.”

My Promise

InAnyLanguage is not a traditional vendor. We are a platform for the future of global business.

We are building this for the CEO who is tired of seeing their global expansion stall. And we are building this for the local LSP owner who is tired of being treated like a commodity.

I am building the company I wish I could have hired ten years ago.

If you are ready to stop just “translating” and start truly connecting, I invite you to join us.

Youngmin Jeong CEO, InAnyLanguage